If your website isn’t bringing you clients, it’s broken.
Your ideal clients are searching for you right now — in Google, and increasingly in ChatGPT and Claude. I make sure they find you, and know they’ve come to the right person.
“I’ve had a website for years and barely get a single enquiry from it.” Sound familiar?
Prefer to call? 0410 430 573
& digital strategy
& optimised
ASIC investigator
Most businesses are invisible online — and don’t know why.
You’ve invested in a website. Maybe you’ve tried SEO. But the phone isn’t ringing the way it should. The problem isn’t your business — it’s how you’re showing up online.
Your website looks fine but gets no enquiries
Looking good and performing well are completely different things. Most websites fail silently — pretty, but invisible to the people who’d hire you.
You’re not showing up — in Google or in AI
Your ideal clients are searching for exactly what you offer and finding your competitors instead. Increasingly they’re asking ChatGPT too, and getting someone else’s name.
You don’t have time to figure it all out
You’re running a business. You need someone to handle this properly — not another thing on your plate, and not another course to take.
You’ve been burned before
Paid for SEO or a website that delivered nothing. You need someone accountable who actually does the work — and shows you the results.
You’re in the right place — and I’ll make this easier than it’s been.
Everything you need to be found and chosen.
Six things, done properly. Most clients start with one and add the others as the work earns its keep.
Website design & build
Custom WordPress sites built to convert enquiries, not just look good. Fast, mobile-first, easy for you to update, and structured so search engines understand exactly what you do.
AI search & GEO
Your customers are asking ChatGPT, Claude and Perplexity for recommendations. I make sure your business is the one they name — schema, citations, content structure and the technical groundwork behind it.
SEO & topical authority
Not backlink games. Proper keyword research, site structure and content that covers your subject deeply enough for Google to treat you as the expert you already are.
Content that earns trust
Service pages, location pages and articles written in your voice, built around what your clients actually search for. Substance, not padding.
Google Business Profile
Set up and optimised properly, so you turn up in local searches and map results with the right information, categories and photos working for you.
Tracking that tells the truth
Form, call and booking tracking configured so you can see what’s actually generating enquiries — and stop paying for the things that aren’t.
“I don’t guess. I look at the evidence, find exactly what’s failing, and fix it.”
— Catherine York
I’m not your typical digital strategist.
Most people in this industry learned from a course. I spent over a decade as an ASIC investigator — trained to think analytically, follow the evidence, and find exactly what’s failing and why. I bring that same rigour to every business I work with.
A forensic, evidence-based approach
Ten years investigating white-collar misconduct taught me to look past the surface. I apply the same discipline to your website — no guesswork, no gut-feel, just evidence.
Senior attention on every project
Your work is planned, run and reviewed by me. When a specialist is the right call, I brief them, check the output, and stay accountable for it. Nothing gets quietly handed to someone cheaper.
Strategy built on how your clients actually search
I start by understanding who you help and how they look for you. Every page and every word is there for a reason that connects back to a real search or a real question.
Transparent pricing, no lock-in contracts
You see the numbers before we start. No hidden fees, no surprise invoices, no twelve-month retainers. Stay because the work is working, not because you’re trapped.
Three steps to being found online.
No overwhelm. No forty-page proposals. A simple, transparent path from “I need help” to “my phone is ringing”.
Free 15-minute call
We look at where you are, what’s holding you back, and what would make the biggest difference. No pitch. No pressure. Just clarity.
Clear proposal
A simple, transparent proposal — exactly what I’ll do, what it costs, and what to expect. Nothing hidden, nothing vague, no surprises.
I get to work
Done-for-you execution. I handle everything — so you can focus on running your business while your online presence does the work.
Simple, honest pricing. No surprises.
Three ways to work together, all fixed-priced and agreed before anything starts. Custom scopes available if none of these quite fit.
Find out exactly what’s holding your business back — in Google and in AI answers — and what to fix first.
- Full website performance review
- AI citation testing across ChatGPT, Claude & Perplexity
- Google Business Profile audit
- Content gap analysis
- Prioritised action plan + walk-through call
A clean, fast, conversion-focused website that reflects the real quality of your business.
- Strategy, custom design & build
- Mobile-first, fast-loading
- SEO and AI-search foundations built in
- Google Business Profile setup
- 30 days post-launch support
Consistent content that builds authority and keeps Google — and AI assistants — sending you the right clients.
- 2–4 SEO articles per month
- Topical authority strategy
- AI visibility tracking
- Google Business Profile updates
- Monthly reporting · no lock-in contract
All prices AUD + GST·Fixed scope agreed up front·No lock-in contracts
I am so delighted with the end product — but also with the process, which is just as important in my view.
Websites built to turn visitors into phone calls.
Every site built clean, fast and mobile-first — designed to turn visitors into enquiries, not just impressions.
One honest conversation, zero pressure.
The hardest part of being online is knowing what to fix first. Fifteen minutes usually gives you more clarity than months of second-guessing. And if I’m not the right fit, I’ll tell you straight.
- Free 15-minute call — no pitch
- I reply personally within one business day
- Your details stay private — always
Everything you might be wondering.
If you can’t find what you’re looking for here, I’m always happy to answer questions personally. No pressure, no sales pitch — just a straight answer.
How much does a website cost?
Website builds start from $5,000. Most professional-services sites land between $5,000 and $15,000 depending on page count, the depth of content needed, and any extra functionality.
You’ll get a fixed-price proposal after our first call. Nothing hidden, nothing open-ended.
How long does it take?
A typical website build takes six to ten weeks from the point I have your content and photography. The biggest delay is almost always waiting on copy or images, so I’ll help you get those sorted early.
An AI Visibility Audit is delivered within a week, including the walk-through call.
What is AI search optimisation, and do I need it?
People increasingly ask ChatGPT, Claude, Perplexity and Google’s AI answers for recommendations instead of scrolling search results. Those tools pull from structured, well-sourced pages.
AI search optimisation means making your site readable and citable by them — schema markup, clear question-and-answer content, and consistent business information across the web. If you rely on being found by people who don’t already know you, then yes, you need it.
Do you lock me into a long contract?
No. Project work is fixed scope and fixed price. The monthly retainer runs month to month — you can stop any time. I’d rather earn your business every month than trap you in a twelve-month agreement.
I’ve been burned before. How do I know you’re different?
Fair question — you should be cautious. The difference is accountability. I plan, run and review your project personally, and you’ll always know who did what and why.
I’d also rather tell you honestly if we’re not a good fit. A free call costs you nothing and will tell you quickly whether I’m the right person to help.
Do you work with clients outside my area?
Yes. I’m based in Noosa and work with businesses across Australia. Everything happens over phone, video and email, so your location doesn’t matter.
What if I already have a website — can you just improve it?
Often, yes. The AI Visibility Audit is built for exactly this — I review your existing site, identify what’s holding it back, and give you a prioritised list of what to fix.
Sometimes a rebuild is the right call. Sometimes smart changes to what you already have get you most of the result at a fraction of the cost. The audit tells us which.
How will I know the work is actually working?
You’ll get monthly reporting on the retainer, showing what’s ranking, where you’re being cited in AI answers, and what’s driving enquiries. For one-off projects I set up Google Search Console and Analytics so we can measure real results, not vanity metrics.
My favourite metric is phone calls and form submissions. Everything else just leads up to that.
Ready to find out what’s really holding your business back online?
Book a free 15-minute call. No pitch, no pressure — just an honest conversation about where you are, where you want to be, and whether I’m the right person to help.